McDonald’s Corp. is an American fast-food giant that has been around for over six decades. It is one of the most recognizable brands in the world, with over 38,000 locations worldwide and serving about 69 million customers every day.
The company was founded in 1940 by Richard and Maurice McDonald as a small drive-in restaurant in San Bernardino, California. The introduction of the Speedee Service System allowed them to deliver food to their customers quickly and efficiently, which helped to grow their business rapidly.
Today, McDonald’s offers a wide range of menu items such as burgers, fries, chicken nuggets, salads, wraps and breakfast items. They also offer vegetarian options like veggie burgers and salads for health-conscious customers.
In recent years, McDonald’s has made some significant changes to its business model in response to changing consumer preferences. In 2015 they launched “All Day Breakfast,” which allows customers to order breakfast items anytime during the day – not just during morning hours.
They have also started using healthier ingredients such as cage-free eggs and antibiotic-free chicken across all their restaurants in America. This change came after criticism from animal welfare activists who urged them to make these changes.
Despite facing intense competition from other fast-food chains like Burger King and Wendy’s among others., McDonald’s still holds a dominant position within the industry thanks largely due its longstanding global reputation while maintaining high levels of customer satisfaction through quality service delivery at affordable prices
Investors should note that despite ups and downs throughout history including weather events political instability economic downturns etcetera ,the company has managed emerge stronger each time cementing itself as a solid investment choice with promising long-term prospects given its growth potential fueled by increased demand for quick meals that are both affordable healthy dietary requirements
In conclusion,mcdonalds’ dominance within the fast-food industry cannot be ignored when it comes down to making sensible investments; especially considering positive trends driven by evolving consumer preferences.